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Watch the biggest names in sports share their story of how athletic trainers have influenced their career and success.

Kobe Bryant

Kobe Bryant is a five-time NBA Champion, two-time Olympic Gold Medalist, NBA MVP, two-time NBA Finals MVP, 15-time All-NBA player, 18-time NBA All-Star and the NBA’s 3rd all-time leading scorer.

To start building his post-basketball career, Bryant formed Kobe Inc. in 2013. Kobe Inc. is a multi-media content creation company focused on helping athletes learn the process of excellence and maximizing potential. Kobe Inc.’s first project, Kobe Bryant’s Muse, debuted in February 2015 and in China in August 2015 via a partnership with the Alibaba Group. Bryant executive produced the first-of-its-kind documentary, which earned a Clio Award in May 2015.

His investment platform, Bryant Stibel, provides strategic, financial and operational support to entrepreneurs and their companies, with a focus on the convergence of technology, media and data (TMD), as well as in industries such as sports and wellness, where TMD has the potential to create massive opportunities.

Off the court, Kobe has dedicated his philanthropic passion to a variety of causes benefitting children in need. In 2006, he launched the Kobe and Vanessa Bryant Family Foundation to improve the lives of young people though access to sports, mentorship and economic empowerment. In 2009, Bryant partnered with the Soong Ching Ling Foundation to create the Kobe China Fund dedicated to the welfare and education of youth in China.

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