NATIONAL ATHLETIC TRAINING MONTH
National Athletic Training Month is held every March to spread awareness about the important work of athletic trainers.
WHAT IS NATIONAL ATHLETIC TRAINING MONTH?
Athletic trainers are highly-skilled health care professionals who work tirelessly behind the scenes to provide compassionate health care for athletes, patients, soldiers, workers and performers. March is National Athletic Training Month, a time to celebrate the positive impact ATs have on work, life and sport. National Athletic Training Month is sponsored by the National Athletic Trainers’ Association (NATA), the professional members association for certified athletic trainers and others who support the athletic training profession. NATA represents more than 45,000 members worldwide.
“ATs are Health Care” is the theme for this year’s National Athletic Training Month. Athletic trainers provide an unparalleled continuum of health care for a variety of patients, from little leaguers to professional athletes and dancers to warehouse employees. ATs affects patient outcomes and health from before the time and injury occurs to when an athlete is ready to return to play. Some of the health care services that ATs provide include:
- Injury and Illness Prevention: ATs implement injury prevention programs and help mitigate risk by developing venue specific emergency action plans.
- Examination and Diagnosis of Injuries: ATs help ensure that patients receive the necessary health screenings as well as evaluate injuries when they occur.
- Immediate and Emergency Care: ATs provide emergency care for injury and illnesses such as concussion, cardiac arrest, spine injuries, heat stroke, diabetes, allergic reactions and asthma attacks.
- Therapeutic Intervention: ATs recondition and rehabilitate injuries, illnesses and general medical conditions for optimal performance and function.
- Professional Responsibilities: ATs are required to complete 50 hours of continuing education every two years to maintain their certification. This ensures ATs are up to date with the latest research for patient care.
THANK YOUR ATHLETIC TRAINER
March is National Athletic Training Month, a time to celebrate the positive impact ATs have on work, life and sport. Below are 5 ways you can #thankanAT:
Share Your Appreciation on Social Media
Social media is an easy way to shout out an AT who has made an impact in your life. Write a post, take a picture, use video and tag the AT you want to celebrate!
Feel free to get creative, have fun or even be sentimental with your post. As long as you’re appreciating an athletic trainer, you’re doing it right. If you need ideas, here are some of our own personal shout outs to the athletic trainers in our lives
Tag your AT, your school, your team or your employer and use the hashtag #thankanAT.
Put Your Thoughts in Print
Seek out opportunities to celebrate and raise awareness for the athletic training profession in print. Sports programs, magazines or other printed publications are great vehicles to publish an advertisement to raise awareness or even an open thank you letter to the profession.
Display posters or advertisement on internal and/or external signage available to you (bulletin boards, billboards, locker room displays, etc.). For friends of the profession with traditional media buys, leverage your add-value or PSA inventory to show your support.
Think Big. Think Jumbo
Do you have a jumbotron, electronic scoreboard or other electronic sign at your disposal? Use it to publicly appreciate your athletic trainer during a timeout, halftime or even the entire month of March. Bonus points if you ask your PA announcer to have the crowd give the athletic trainer a round of applause!
No jumbotron? No worries. Think about what options you have access to and use those instead. Examples include placing a banner ad on your website or hanging a poster in your facility. Even smaller recognitions are extremely meaningful.
If you are interested in art files for these types of advertisements, contact email@example.com.
Tell The Press
If you don’t have an athletic trainer, or you think you need more, then reach out to your local newspaper to get your argument across in an Op-Ed or letter to the editor. Additionally, if you have an athletic trainer you would like to celebrate, take out an ad or work with the school to place a feature story.
Add a Personal Touch
There are so many ways to thank athletic trainers during National Athletic Training Month, and a little goes a long way. Send an email or a handwritten note. If you work with an athletic trainer, show up for an early morning rehab session with fresh coffee and a pat on the back. Call them on the phone just to say thanks. Tell his or her boss about the amazing work that they do. Taking time to recognize athletic trainers, however you choose to do it, shows your sincere appreciation for the role they play within athletic health care.
Learn more about athletic trainers.
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